Case study of Himtel Incorporated

An E-commerce Company In USA

To illustrate the coherency and consistency of our work, we would like to enlighten you about the work we delivered for Himtel Incorporated.

Himtel Branded components:
The Himtel brand development project covered most available media channels, which further illustrating Digital Max’s ability to illuminate businesses through creative all-media solutions.

SYNOPSIS:
Digital Max’s challenge was to create a migration package that would allow Himtel Incorporated to move efficiently to online business with minimal client discomfort and maximize profits in the online business.

The revising of the “Himtel” brand identity, helped build brand recognition and attract and retain new audiences.

We helped “Himtel” consistently express their brand across all touch points, from the product to the communication media.

The company needed a solution that would enable them to re-brand “Himtel Phone cards” as a quality and easily accessible solution for their customers.

We responded with a fresh new corporate identity, consistently applied across all channels, allowing Himtel to become a brand name in Phone cards originating from USA to “South Asia”, especially in the niche market of “Nepal”.

Online Solution:
Our challenge was to promote the new brand message of simplicity, clarity and order out of chaos of competitors. Associated brand themes of 'calm' and 'confidence', presented the concept that the client’s customers would enjoy a quality time calling from Himtel phone cards.

Despite already having an existing functional website, Himtel felt Digital Max were best positioned to reposition the brand online and achieve the right balance between form and function to ensure the brand was expressed accurately. This presented the challenge of building a strong team that could work effectively across two locations in opposite parts of the world and also launch the website in phases. View Portfolio

Website Redesign:
With the team being based across two locations and budgets tight, liaison was done electronically. Digital Max built visually appealing web page designs and sent guidance files with precise pixel measurements and alignment specifications to the build team. At each stage of the development Digital Max would undergo a period of review and direct the creativity. The site launched to great reviews from both the client’s management team and their public.

E-commerce Design and development:
Digital Max made a user centric design to cater the needs of Himtel’s target customers and with extensive “user testing” the Online E-business of Himtel was launched.

We have been successful in creating a user-friendly e-commerce site that’s easy and secure to use.

Usability testing (User Interface Design):
Having realized after profiling various customers of Himtel, that they were loathe to using online resources, we set about devising the best way to satisfy their needs and concerns. We made individual profiles of potential users of Himtel, and then set about solving the problems that a typical customer of Himtel might have when she or he wants to shop online.

Thus, we used extensive user interface design tests (usability testing) and came up with various navigational approaches that could potentially ease the users into using Himtel online phone card selling system. This enabled us to bring about a calm and easy design to use in Himtel Incorporated.

More visitors:
Usage of the site has increased with stats for both visitor numbers and the time spent per visit increasing substantially. We have built a system that has brought a 115 % growth in their revenue. And we put this fact down the added level of engagement the new layout affords the content in the Web site.

Corporate Identities:
The client needed a new simple and practical logo and fresh, clean designs for its flagship products, Himtel Clean Phone cards. Digital Max worked closely with the client's management team to achieve a result that met all their requirements. The final choice was selected from a number of examples to give a clean and precise finish on all print digital and online media. View Portfolio

Brand identity online advertisement modules:
As part of the brand design consultation process Digital Max encouraged the client to consider the benefits of a brand identity through online marketing, enabling the in-house marketing team, or other external agencies, to quickly and cost effectively build on-brand marketing collateral. The benefits were obvious to everyone and thus series of online advertisements were developed. View Portfolio

Proposals/Annual reports:
On top of helping Himtel re-brand itself, we helped “spice” up its proposals and reports that Himtel needed to commit to its ambitious expansion plan. The completed proposals were delivered via PDF to the client who distributed it to all internal communications departments, across all locations. Clarity of purpose in design was imperative in these types of work.

Promotional brochure sample spreads:
As part of the brand roll out, Himtel wanted to promote the new look brand with updated corporate literature.

Digital Max were tasked with designing the brochure, and successfully re-engaged content previously developed for other areas of the product, reducing development overheads. The brochure has been so successful it has now been duplicated by Digital Max in the 2nd edition in a second language.

The Application architecture diagram and the Application function diagram were developed to improve the understanding of the products functionality to potential users. Digital Max’s ability to strip apart the complexity and present it in a logical and simple fashion enabled the sales team to easily promote the product to the potential clients. The success of the tool lead the Sales Director to describe it as: “The single best sales tool I’ve ever had”